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At rhinorealty, our agents are qualified, educated and, most importantly, experienced. Each of our agents receives unparalleled brokerage training, continual industry education and, of course, extensive practical experience. While training and education are essential, nothing qualifies a REALTOR® to look after your interests better than personal involvement in a broad range of real estate transactions on a day-to-day basis. As a result of our low-cost commission structure, all of our agents in Alberta are high volume producers that can get the results you need, in the time you need it done.





We’re often asked how we can do the same job, or better, for less cost than traditional brokerages. The answer is that we have far better efficiencies and lower costs as a result of our unique business model. We are one of very few real estate brokerages in Canada that operate a Broker-Centric business model as opposed to an Agent-Centric model.

BROKER-CENTRIC MODEL

In a Broker-Centric company, the brokerage takes a much more active role and assumes more of the costs and risk associated with selling your home than does an Agent-Centric brokerage. Broker-Centric companies make their profit from doing real estate transactions, not from charging their REALTORS® non transaction related expenses. The brokerage is therefore keenly interested in cost efficiencies and the competence of each of their agents. The REALTORS® within a Broker-Centric model do not compete with each other for business, their focus is on dealing with clients and selling their listings.

AGENT-CENTRIC MODEL

Agent-Centric brokerages make their profit from their REALTORS® and are largely indifferent to the success, or failure, of any particular agent within their brokerage. In fact, Agent-Centric brokerages want as many REALTORS® as possible because that’s their primary source of income. Then, the agents within that brokerage are left to compete with each other for business. The brokerage assumes little to no cost, or risk, associated with the sale of your home, the agent does. This model produces high individual costs for each REALTOR® as well as a tremendous amount of redundancy and a high degree of inefficiency. Ultimately that increased cost is passed onto you, the home owner.

THE RESULT

Unlike agents at standard Agent-Centric brokerages, our REALTORS® at rhinorealty do not work independently on the sale of your home. The brokerage is actively involved in each of our listings and our REALTORS® support one another if and when required. Our agents do not pay monthly desk fees, franchise fees or any of the numerous non-transaction related charges that a traditional agent must incur. Also, our agents are not responsible for the costs of marketing themselves, your home or any of the incidental costs directly associated with the sale of your home. The brokerage assumes that role and incurs those costs. Our Broker-Centric model produces huge efficiencies and significant cost savings, not self-centered REALTORS®.


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COPYRIGHT©2008-2016 RHINOREALTY. ALL RIGHTS RESERVED
The trademarks REALTOR®, REALTORS®, MLS®, Multiple Listing Service®, and the associated logos are controlled
by the Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.
Savings calculated as compared to paying a commission of 7% of the first $100,000 plus 3% on balance of sale price plus GST
Prices are subject to GST and do not include the compensation, if any, offered to cooperating buyers’ brokerages.